Copywriting class, Spring 2013
Oh, Pooch Hotel. Luxury canine accommodations. It should be simple, right? Just throw some shades on a poodle and give her a martini glass. But when I looked into their website and social media, that wasn’t exactly their attitude. They talked a lot about personalization, and — apart from the beds with actual sets of sheets — treated dogs like dogs. So I combined the luxury, the personalization and the canine tendencies, and sprinkled in a bit of wit. It’s playful. Fun. A bit silly. Kind of like the Pooch Hotel.