BIC Lighter Campaign

Copywriting class, spring 2013

So, let’s talk about lighters. With smoking bans in bars, restaurants and college campuses everywhere, you can bet some lighter companies out there are biting their nails. But not BIC. Because BIC lighters, from the colors to the size to the little red tab, are iconic. And consumers view them as the durable, reliable choice. That’s good.

The important thing to remember is that everyone, no matter who they are or what they love doing, needs a lighter for something. This is simply a gentle reminder that everyone needs a BIC.

Oh, sshhhhhhhhh-oot! Get down!   Buy me a drink?   No, no, leave it to me. I know where we are.   Wine, dinner, candles... ah, shit, where's my lighter??

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