Social Media Guest Blogging

This semester, I’m taking a class in social media. Yes, we do have a class. Although I don’t think it would be entirely prudent to major in social media, I do find value in a class that teaches students how to monitor analytics, write engaging content and explore new apps and networks. So here I am.

Obviously I haven’t been blogging here lately, but my social media class has a class blog, and every student has to post at least once every two weeks. To fill the silence here, I’m going to use this post to aggregate all of my social media class posts for your reading pleasure.

And if you have some time, poke around on that class blog. Chances are you’ll find another stellar undergrad to follow!

The Era of Brand Personality
“Why Don’t Teens Love Us?” – Facebook
Smart Move, Snapchat: Stories
The Quantified, Overwhelmed Self
How Fabletics Fueled my First Seen-On-Pinterest Purchase
What Makes an App “Educational”?

Sorry Blogger, I’ve been Tweeting!

A few months ago a good friend of mine told me I should get on Twitter, and because I trust him so much and I was considering a career as a social media strategist, I did. I’d been avoiding Twitter like the plague ever since its inception, convinced that the blips of 140 characters or less were contributing to the deterioration of the English language and choosing to lump anything Twitter-related under the blanket of “vapid.”
And now I’d like to say… I’m sorry. I love Twitter. I’m addicted. I daydream of deleting my Facebook profile and kissing my “friends” goodbye. Twitter is much less demanding and intrusive than Facebook. Twitter is quirky, informative, comedic, and enriching. Twitter has news, fashion, friends, businesses, bloggers, interesting articles, and more. Anything you can share, you can share (and please comment on it!) on Twitter.
That being said, I’ve written a Twitter starter guide so other die-hard Facebookers can find the path to enlightenment (seriously, there are some really intelligent discussions on Twitter) one step at a time, and if you tried Twitter and didn’t like it, maybe this will help you change your mind.
And okay, sure, I’ve only been on Twitter for a few months, but that’s all for a newbie’s benefit! You see, I remember what it’s like to be just an egg. I remember being unsure of my hashtags and wondering if my retweet was silly. So please, learn to embrace and enjoy Twitter. You’ll thank me later.
Also, I’m working on a personal website that I hope to have running by the end of the summer. The goal is that this blog will become less of a blog trying to make its way in the blogging world and more of a way for others to learn more about me. Hopefully this will lead to an overarching personal brand and voice that I can cultivate for the rest of my career. Mucho excitemundo!

And now, Loryn’s Ultimate Guide to Starting on Twitter.

Sorry, it’s ridiculously long.

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The QR Code

Okay, let’s get one thing straight: QR codes are a hassle.

I’m not sure why people are slapping them all over the place. Posters, t-shirts, cars, books, wristbands, water bottles… they’re everywhere. And half of them lead the user to the a web address that’s printed within inches of the code. It’s annoying.
If there’s a webpage you want someone to go to, put that web address on there instead of a QR code. Web addresses stick in people’s minds, and then later that night when they’re at their computers, they’ll type in that web address and take a look. If you completely replace the web address with the QR code, you’re losing that entire audience. Only retired people have time to go around scanning QR codes for just a simple web page.
I know they look trendy and futuristic, but they’re a waste of space and a layout designer’s nightmare. A QR code is the easiest way to ruin a well-designed poster. But I have to concede, they aren’t all bad.

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