Happy woman smiling at desk. Oh wait, that’s me. Photo by Brad Holt, videographer, photographer and Tesla owner extraordinaire.
When I began my first internship a year ago, I was pretty clueless. I wouldn’t speak up in meetings, I second-guessed my intuition, and I simply had no idea what was going on in the industry, or even how to find out.
Now I realize that I lacked some tacit but important skills, ones we never discussed in college, and ones I believe were actually hindered by the education system itself. Granted, these aren’t easy skills to develop, and I know I’ll be working on them for years to come. I just wish someone had told me about them ahead of time, helped me understand how important they were. I may not have worked very hard at developing them then, but at least I would have been prepared. Continue reading
This semester, I’m taking a class in social media. Yes, we do have a class. Although I don’t think it would be entirely prudent to major in social media, I do find value in a class that teaches students how to monitor analytics, write engaging content and explore new apps and networks. So here I am.
Obviously I haven’t been blogging here lately, but my social media class has a class blog, and every student has to post at least once every two weeks. To fill the silence here, I’m going to use this post to aggregate all of my social media class posts for your reading pleasure.
And if you have some time, poke around on that class blog. Chances are you’ll find another stellar undergrad to follow!
The Era of Brand Personality
“Why Don’t Teens Love Us?” – Facebook
Smart Move, Snapchat: Stories
The Quantified, Overwhelmed Self
How Fabletics Fueled my First Seen-On-Pinterest Purchase
What Makes an App “Educational”?
This is the last thing I shall ever write from my (adopted) desk at my first internship at an advertising agency. Well, possibly. It’s only 11 a.m. But the melodrama is hard to resist.
In all seriousness, I’m really going to miss Firehouse. They’ve been welcoming and friendly, offering a perfect balance of advice and companionship. I’m so glad I had the chance to start my career here. I’ve learned a lot — about myself and about agency life. The things I’ve learned about myself, I’ll keep to myself, but I thought other students might like to hear some of the things I’ve learned about working in an agency. Especially as an intern.
Nearly two months after the competition, I finally got around to posting my work from the National Student Advertising Competition. I’m not sure why it took me so long. You think I’d have been bursting at the seams to share our brilliant campaign with the world. ‘Cause it is kind of brilliant.
But man, talk about burned out.
From January to April, the words “Glidden” and “Walmart” used up at least 50% of my breath. I went to bed at 10 p.m. every night from sheer exhaustion and dreamed about them. I paid little attention to my other classes because of them. Would I do it again? No effin’ way. Am I glad I did it? Definitely.
This spring, I’m going to start applying for summer internships. To scout out my selection, this winter break I went a-shadowing. And I highly suggest that every other student looking for an internship — or even a job — should do the same.
There are a few reasons it’s great to shadow. Of course you get an inside view of how the agency operates, what your job might entail, and how early in the morning you’ll have to arrive. But you also get to see the agency’s culture, which is incredibly important.
Culture can change a dead-end job to an awesome job, but it especially helps in the creative industry. You’re hired to think and create for a living — how are you going to do your best work if you don’t feel comfortable at your job? I tend to do my best thinking while I’m in the shower or lying in bed, trying to fall asleep. A cubicle is the farthest thing from my bed, know what I mean?
Let’s talk about Facebook. More specifically, millennials and Facebook. As a generation, we’re obsessed. And for most of us, it’s caused some sort of problem at one point or another, whether in our relationships, our profession, or those times when we just can’t get stuff done because we got sucked in. Many of us don’t like it. And there’s nothing really wrong with the concept of Facebook — being able to share photos and comments with our friends and family is great — so why do we hate it so much?
Awhile back I read a book that made me realize that commerce doesn’t have to be about making money. It doesn’t have to be about profits or sales or annual reports or anything like that. Don’t get me wrong, those things are necessary to maintain a thriving business, but they’re not what’s really important. People are what’s important. I’ve always believed that, but until I read this book, I wasn’t sure if anyone else did, too.
The Lovemarks Effect by Kevin Roberts is the second book about Lovemarks. The first book, Lovemarks: The Future Beyond Brands, was a smash hit. Most smash hits get rave reviews in the Times. Lovemarks got such enthusiastic feedback that author Kevin Roberts published a book, this book, dedicated entirely to how much people love his awesome idea.
I read this book thoroughly and glossed over the first. I like this one much better because it’s better written, better designed, and its interviews have a lot more impact.
But let’s get right to it. What the heck’s a Lovemark?